Expand Your Business and
Grow Your Brands in GCC
Entering a new market is a vital decision for a company that requires detailed planning to understand the dynamics, set the strategy, decide on the operational model, and go live.
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It is about the right balance between opportunity and risk. Navigating a new territory with a different set of rules & regulations, customs, tax system, and culture requires local expertise to mitigate the exposure and boost the chances of success.
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In order to achieve your goals and grow your brands in GCC, two focus areas that Ancora Team provides its expertise are Market Entry Strategy and Market Scan.
Market Entry
Strategy
You have a successful brand in your local market and it is time to enter a new market. You have the right formula to deliver results in your home, and you are not sure which business model to deploy in GCC or what pricing strategy to apply for your brands in the region.
Ancora Team will design the optimum go-to-market strategy for your brands and create a complete blueprint for your success in the GCC.
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We work together with you to develop the best strategy that fits your targets by providing local expertise, proven methodologies, and access to new channels.
Depending on your short- and long-term expectations in the GCC, we will provide the custom-built solution for your brands:
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Value Proposition Creation
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Market Segmentation & Sizing
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Portfolio Prioritization
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Pricing Strategy
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Product Localization & Listing
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Trade Marketing & Channel Strategy
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Omnichannel Deployment
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Market
Scan
With 60 million population, GCC is a significant and complex market with different demographics and consumer behaviors in each market. Logistically and economically, it may be in an excellent location; however, it may be more pragmatic to understand the dynamics of GCC in detail.
In Ancora, we provide an extensive and profound understanding of the GCC market with practical recommendations to guide you in making the right decision for your business.
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Business Eco-system Creation
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Local & Cultural Mapping
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Opportunity Analysis
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Market Entry Outline
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Expert Interviews & Field Visits
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